Overlook Walk Ribbon Cutting
Meet Me at Waterfront Park Partner Toolkit
Meet Me at Waterfront Park is a multi-phase, storytelling-driven campaign designed to generate excitement, deepen civic pride, and position the park as Seattle’s new central gathering place. This campaign will launch a comprehensive paid media strategy across digital and traditional channels, supported by robust partner toolkits and community engagement.
This toolkit is designed to empower partners (you!) to participate in this campaign, create compelling content to drive awareness of Waterfront Park’s Grand Opening Celebration, and encourage locals and visitors alike to engage with our downtown neighborhood, accelerate its recovery, and see it in a whole new light.
Use this toolkit to access campaign messaging, downloadable assets, and ready-to-go copy that can be tailored for your audience. Together, we can build excitement, inspire visits, and ensure Waterfront Park becomes the ultimate meeting spot for all.
Questions or want to collaborate further? Reach out to:
- Shiva Shafii (Friends of Waterfront Park) at [email protected]
- Iris Picat (City’s Office of the Waterfront) at [email protected]
Campaign Elevator Pitch: Waterfront Park is the beating heart of a reimagined Seattle waterfront—20 acres of community-driven design, free events, public art, and open-air gathering space right on the Salish Sea.
Key Messages:
- “Meet Me at Waterfront Park” is a call to gather, connect, play, and celebrate in Seattle’s most iconic new public space.
- Waterfront Park is free and open to everyone every day of the year, offering art, music, food, nature, wellness, and community events year-round.
- This is Seattle’s largest public investment in open space since the 1962 World’s Fair. It belongs to all of us.
- Every visit helps bring the park to life—bring your people, share your stories, make unforgettable memories.
- There is always something new to experience across 20 acres, from Overlook Walk to Pioneer Square Habitat Beach, Belltown to the Stadiums.
Call To Action:
- Meet us at Waterfront Park on September 6th for the Grand Opening Celebration!
Sample Copy
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Something new is happening on the waterfront. Meet us at Waterfront Park to experience 20-acres of world-class park, with places to move and play, free events, public art, and more—right in the heart of downtown Seattle. Save the date for Waterfront Park’s Grand Opening Celebration on September 6th! Join the celebration, be a part of Seattle history: waterfrontparkseattle.org.
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Seattle’s new Waterfront Park is open! After years of planning and construction, the city’s central shoreline has been transformed into 20 acres of open space, art, nature, and community connection. From public concerts and cultural festivals, classes and open-air markets, places to play and places to take in the views, there’s something for everyone. Meet us at Waterfront Park for the Grand Opening Celebration on September 6th! Join the celebration, be a part of Seattle history: waterfrontparkseattle.org.
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- New views, new memories. Meet me at Waterfront Park. 🌊 #MeetMeAtWaterfrontPark #SeattleGrandOpening — Join us September 6 for the big celebration!
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20 acres of art, culture, and community on the Seattle waterfront—built with you in mind. #MeetMeAtWaterfrontPark #WaterfrontParkSeattle — Don’t miss the Grand Opening Celebration on September 6!
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20 acres of world class park. Decades in the making. One huge celebration. #MeetMeAtWaterfrontPark — Come celebrate the grand opening on September 6!
A breathtaking day at Seattle’s waterfront, where the newly opened Overlook Walk connects the city to the shore with stunning views, lush landscaping, and vibrant public spaces.
Key Dates and CTAs
Meet Me at Waterfront Park Campaign Launch: July 25, 2025
Waterfront Park Grand Opening Celebration: September 6, 2025
Ways to Participate:
- Share campaign content with your followers
- Encourage your audiences to attend free events
- Feature Waterfront Park in your newsletters, signage, or calendars
Website: waterfrontparkseattle.org/grand-opening/
Contacts:
- Shiva Shafii (Friends of Waterfront Park) at [email protected]
- Iris Picat (City’s Office of the Waterfront) at [email protected]
CTA: “Meet Me at Waterfront Park for the Grand Opening Celebration on September 6! Learn more at waterfrontparkseattle.org.”
Tag us in your Meet Me at Waterfront Park content!
Friends of Waterfront Park:
- Instagram:@waterfrontparkseattle
- Facebook: @waterfrontparkseattle
- LinkedIn: @Friends of Waterfront Park
- Threads: @waterfrontparkseattle
- Youtube: @waterfrontparkseattle
Office of the Waterfront and Civic Projects
- Instagram: @waterfrontsea
- Facebook: @waterfrontseattle
- LinkedIn: @City of Seattle
Seattle Center at Waterfront Park
- On Instagram: @seattlecenter
- Facebook: @seattlecenter
- LinkedIn: @Seattle Center
- X/Twitter: @seattlecenter
Assets for Creative Teams
Meet Me at Waterfront Park Visual Identity Guidelines
The “Meet Me at Waterfront Park” logo and visual identity evoke a warm, personal invitation, centered on the viewer and their community. With a nod to everyday language and text-message culture, the wordmark feels familiar and contemporary, making it instantly recognizable and accessible. Designed to complement vibrant photography and video, the brand is clean and adaptable, reinforcing Waterfront Park’s role as both an iconic landmark and an approachable, daily gathering place.
Assets: Logos, Graphics, and Photos
Waterfront Park is a partnership.
To make the collective dream of Waterfront Park a reality, the City of Seattle, Seattle Center, and Friends of Waterfront Park work in ever-deepening partnership, ensuring everyone who visits feels safe and welcome.
- City of Seattle Office of the Waterfront and Civic Projects: Design and Construction
- Friends of Waterfront Park: Management, Programming, Fundraising, and Stewardship
- Seattle Center: Operations and Maintenance
The “Meet Me at Waterfront Park” campaign is a collective effort with partnership at its core.
Grand Opening Celebration is on September 6
100+ performances, 9 performance areas, 6 major park features, 2 main stages, 1 historic day!